Live video is a powerful tool for small businesses. It can help you connect with your customers and grow your brand. In this post, we'll explain how to make the most of live streaming for your business.
What is live video?
Live video is exactly what it sounds like—video that's being broadcast in real time, as opposed to prerecorded content. Live streaming allows you to connect with your audience in an immediate way that's hard to replicate with other forms of communication.
How does live video sales work?
There are several ways you can use live video for your business:
- You can stream directly from a mobile device or computer (with the right equipment). This might be okay if there are only a few people watching and they're all sitting in one room together—but if there are hundreds or thousands of viewers, it's likely that they'll be spread out across different locations. So if you want everyone to see the same thing at once, you'll need more sophisticated equipment than just a smartphone and some kind of WiFi connection.
- You can use a cloud-based platform like Facebook Live Video or YouTube Live Video to broadcast from anywhere with an internet connection. This approach has