Today's consumers don't want to just read descriptions of your products. They want to see them in action, maybe even talk to someone associated with the company. Live video selling is an incredibly effective way to connect with your customers and sell your products, and it's very easy to do when you sell on Shopify. It's one of our favorite features!
[Image of a live video]
Live video selling gives you the chance to reach a much wider audience than you could ever reach in person at an event or tradeshow. You're able to connect with people all over the world in real time, answer questions from people who are interested in what you have to say and show off the features and benefits of your brand.
What makes live video selling so effective?
It has a high level of authenticity
Consumers today crave authenticity, and live video can provide just that. They want to get a sense of who they're buying from, what drives the brand and where values lie. Live video lets you share all this information with potential customers right away. You can show off your product in a natural way - no script or marketing team needed - while also building trust with your customers because you're being open and honest about what you have to offer.