If you're looking to drive sales with live video, it can feel like there are a million different things to consider. But don't worry—we've got you covered.
First, let's talk about what live video is. Live video is when you broadcast real-time content online. It's not pre-recorded or edited; it's happening right now, as it happens! You can stream anything from your business' events and meetings to interviews and product demonstrations.
Next up: deciding who your audience is and what type of content will be most effective for them. Are you trying to appeal to an international audience? Are you trying to reach people in a specific age group? Is this video meant for businesses or consumers? One size does not fit all when it comes to live video marketing, so make sure you have a clear idea of who your target audience is before going live with any kind of content on social media platforms like Facebook or Instagram.
Now let's talk about some ways that live video can drive sales for your company: First up: customer retention! If someone has already purchased from you once (maybe even multiple times), then they're more likely than not going to return again in the future if they've enjoyed their experience with