The most effective way to grow your business is to increase your customer acquisition rate. But acquiring new customers can be incredibly costly, difficult, and time-consuming—especially when you're competing with established businesses. This is where guided selling comes in.
Guided selling is a process that asks customers a series of questions about their needs, preferences, goals, and challenges via an app or website interface. The application then uses this information to create a curated list of products or services that are most likely to benefit the customer.
This process saves customers time and effort by giving them relevant product recommendations based on their needs rather than overwhelming them with a list of all products that you offer. It also helps salespeople understand which products are most likely to benefit each customer. But using guided selling to increase new customer acquisition requires the ability to:
Make it easy for people to find you online —> set up a blog with helpful content related to your industry
Offer a mobile-responsive website —> make sure your site works well on phones
Personalize your marketing materials —> use their name wherever possible
Provide fast loading times —> shortcut: use a theme instead of building site from scratch (eg Wordpress)
Guided selling is an ecommerce feature that helps your customers find the right products and make a purchase decision. When it's done well, guided selling can help you increase your new customer acquisition rate.
Guided selling can be implemented in a variety of ways, but no matter which strategy you choose, guided selling should be offered on each product page to keep the customer experience consistent.
If you're not sure where to start, here are a few ideas:
-Product filters - This is an easy way to set up guided selling on your site. Customers can choose among different attributes of a product—color, price range, size—to narrow down the selection until they arrive at the exact item that fits their needs.
-Recommendation tools - Ecommerce platforms like Shopify offer recommendation tools that allow you to curate related products for each item in your store. You could also use a tool like Nosto to create product recommendations based on what similar customers have purchased and to offer personalized product recommendations as shoppers browse your site.
-Live Video Chat- Live chat systems like Kustomeroo allow customers to ask questions about specific items and receive quick answers from customer service representatives so they can complete their purchase with confidence.