We've got the inside scoop on how to convert your site visitors into repeat customers with guided selling.
Guided selling is a strategy that helps users easily navigate your website and find exactly what they're looking for. This leads to higher conversion rates and more repeat customers—a dream for any business.
Think of it like taking users by the hand and walking them through the process of buying from you. You're making sure their experience is easy and intuitive, so they don't get frustrated or give up partway through.
And if you want a little extra help, we've put together some steps below to help you get started.
Step One: Identify Your Customers' Needs
Identifying your customers' needs is the first step in creating a guided selling experience that's going to be useful to them. You can do this by looking at the data you already have on your website—for example, traffic patterns and peak times when people are visiting—and pairing it with surveys and interviews with actual customers. Don't worry about your margins right now; this is about figuring out what people want and need from your product, so you can design an experience that provides it for them.
Step Two: Identify Your Products' Benefits
Once you know what your benefits train the customer service reps to walk through them with the prospects. Review the recorded videos and perfect your approach.