Live video can help your business attract new customers, engage your existing ones, and boost revenue.
In fact, according to a recent survey by Cisco, live video is the number one way that people prefer to connect with businesses. But it's also important to note that live video is just as effective at retaining customers as it is at attracting them.
Live video is especially useful for businesses in industries where personal interactions are critical—like retail or hospitality—and it can be used in a variety of ways: from product demonstrations to Q&As with experts and influencers.
And because live video is such an immersive experience for viewers, it's an easy way for you to build trust with potential customers who might not know much about your industry or brand yet (like through Facebook Live). It's also a great way to get feedback from current customers so you can improve their experience and keep them happy long term.