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Shopify Pricing Strategy: How To Guide Your Customers To Their Perfect Purchase

David Delke
David Delke
Founder

Shopify Pricing Strategy: How To Guide Your Customers To Their Perfect Purchase

Are you wondering what the best pricing strategy for your shop is? Check out our guide to help you find the perfect balance between maximizing profit and keeping customers happy.

What is a pricing strategy?

Pricing strategies are the way that you set your prices so that they reflect both your costs and your goals. If you're not sure what your goals are, consider whether you want more sales or higher profits. Your goal may be different depending on where you're at in the life cycle of your business and what stage of growth you're in. For example, if you just launched a business and are trying to get off the ground, then it makes sense to focus on getting as many customers as possible—even if that means offering discounts or free shipping. But once your business has reached maturity and established itself, then it's time to start focusing on profits instead of volume.

How do I choose a price strategy?

You should decide which price strategy works best for your business based on how much profit margin there is between where you buy from (wholesale) and where you sell to (retail). If there isn't much room between those two prices, then there isn't much room

David Delke
David Delke
Founder
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