On a live video call with a customer it will get personal, they open up about all things with your product and will end up telling you different use cases and ways they and others use the product giving you usefull insights for later.
With recordings of your customer service calls, you can improve the cadence for your customers. The review process with strengthen the teams approach in really understanding how to approach prospects and customers on live video calls.
With live video the perspective is different, a much clearer identification of the issue or question is presented. This gives your customer service reps a better chance of solving the issue on first contact.
The recorded live video calls are a gift to you and your team. You get to really see how customers react to your reps approach in solving their needs in real time. Watch these and improve on all aspects.