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Why Live Video Will Dominate In Customer Service

David Delke
David Delke
Founder

Video is all the rage right now, and for good reason. It’s the most natural way to communicate with customers, and it has a lot of advantages over other methods. Let’s take a look at some of the reasons why live video will dominate in customer service:

1. It’s personal and immediate.

As humans, we are hardwired to be drawn to visual stimuli—and live video offers us the opportunity to see what’s happening in real time. We can watch as someone answers our questions or shows us how to perform a task, which makes it easier for us to visualize what they mean than if we just read about it in text. And since we can see them doing it, we know that they aren’t just reading from a script or making things up as they go along (which happens too often with chatbots).

2. It allows for two-way communication.

Live video allows companies to interact directly with their customers without having to wait for them to write back or call in on the phone first—which means there’s no lag time between when you ask your question and when you receive an answer! This makes live video incredibly effective because customers can get their questions answered quickly

David Delke
David Delke
Founder
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